Search Engine Optimization or SEO are a set of processes that are used to have a website or a web page rank better in a Search Engine Resultes Pages or SERPs. Unpaid results are referred to as “natural,” “organic,” or “earned.”
Go to Google or Bing and search for and search for your business in your town, but don’t use the business name.
For example try the business category, say you own a restaurant in Grants Pass, Oregon. Type: restaurant grants pass, in the search bar. Does your business show up on the first page? Is it the first result, second, third? Not on the first page, couldn’t find it at all?
Depending on the type of business you are running, you could have 10’s, 100’s or even 1000’s of people searching for small businesses just like yours every day. And if your website isn’t ranking on the first page in Google or Bing, you are not getting much business from your website. A business website is one of the most useful tools a small business has, if it is marketed properly and effectively.
Did you know, that a website that ranks in the first position in Google or Bing will get almost 33% of the click throughs to the website. A second position listing receives about 14%. Third position just under 10%, and so on and so forth.
That is why Search Engine Optimization, and especially local-SEO is important to small businesses! The higher your website ranks in the SERPs, the more internet traffic your site will receive, and more than likely the more foot traffic you may get as well.
SEO often includes a multitude of different types of search, including image searches, video searches (YouTube), local searches, academic, news, and industry-specific search engines.
Search Engine Optimization utilizes a number of different strategies, tactics, and techniques to get a website to rank higher than it’s competition. It is an ever-evolving industry, and practitioners need to be constantly keeping up with the newest trends and shifts in the industry to keep their clients ranking as high as possible in the major Search Engine Results Pages of the likes of Google, Bing, and Yahoo.